Under the premise of doing SEO basics, how to do a good job in marketing website optimization? Eight SEO optimization experience:
1. Choose the right server. The server is selected according to the actual scale and development plan of the enterprise. It can be set up by itself, server hosting can be entrusted, or even virtual hosting can be rented. Generally speaking, large-scale enterprises are strong. Based on their own huge database and security considerations, they choose to set up their own servers as the main choice; while medium-sized enterprises are more willing to choose server hosting services, which can save a lot of server and network administrators’ management and management. Maintenance costs; small businesses only need to share virtual hosts with humans and machines. However, it is necessary to make a suggestion to the enterprises that rent virtual hosts: When renting virtual hosts, you must choose a reliable virtual host provider and consider the cost-effectiveness of the virtual host space. In fact, many companies renting virtual hosts have experienced such a situation: some irregular virtual hosting providers have defects in management and maintenance, resulting in surprisingly slow network transmission speeds, and even normal operation is interrupted, or when you want to update When data, you will find that the host space is not large enough.
2. The overall planning and web design of the website should refer to the opinions of internet marketing. Beautifully designed and artistic websites are not mainly commercial and practical websites. And an amateur web producer is more likely to make the entire website style nondescript.
3. Web design should balance the relationship between visual impact and speed. If you put a panoramic picture of the company on the homepage to show the strength of the company, or insert a bunch of fancy product pictures into a web page, then within 10 seconds, most visitors will click the mouse to escape. Netizens have limited endurance and the way to divert attention is too convenient. Of course, it is understandable to improve the intuitiveness of online sales by displaying product details. Taking into account the actual situation of insufficient bandwidth in China, if you really need to put pictures, you should control the size of the file. At the same time, using the thumbnail function is a good choice.
4. The international nature of the Internet must be considered. Whether you are dealing in household appliances, jewelry, handicrafts or decorations, if you want to get international orders, you need to make an English version of your website or provide a corresponding website for a specific market. For example, Alibaba has global English websites, simplified Chinese websites in the domestic market, and Chinese websites such as Hong Kong, Macau, Nanyang Chinese websites, and Korean Chinese websites.
Eight tips through SEO optimization, summarizing website optimization and promotion of dry goods
5. Reasonable use of website space. In order to ensure the smooth progress of network marketing, background management software must be continuously developed and database information must be improved as needed. In addition, rational use of website space is to provide website service functions according to actual needs. In the development of some corporate websites, there are few chat room users, which wastes the space of the corporate website for no reason. In fact, the daily communication between customers and the website is generally sufficient through forums, message boards, or corporate mailboxes.
6. The content of the website can reflect the professionalism and authority of the enterprise. In online transactions, a large amount of information has led to not many companies willing to deal with secondary companies, unless you can prove: I am professional! The development history of the company, the professional information of the industry, the inspection of important leaders, the participation of important exhibitions, and even the frequent reports of industry news can make your website full of confidence.
7. Regularly update the content of the website. If a customer visits your website half a year later and finds that it is still the same, it will only leave an impression: Is your business not developing? There are many ways to update the content of a webpage, some of which do not require much dedicated manpower. It can often report industry news, important corporate marketing activities, and even change the content of the welcome speech. Another commonly used method is to link the open database with frequently changing web pages to realize the synchronization update of the website content and the database.
8. Publicity, publicity and re-publication. A more effective method is to log in to your website on a search engine. In addition, it can also be promoted through industry association websites, related forums, news discussion groups, traditional media advertisements or business cards. In short, we must not let the hard-built website stay in the corner of the Internet. It is worth noting that to log in to the search engine to choose keywords from the perspective of the browser. Moreover, logging into a search engine is not a matter of once and for all. Regularly check the ranking of your website in each search engine. If your website lags behind the second page, your click-through rate will decrease by more than 40%. The online community is quite disgusted with pure advertising. If you don't want to cause public outrage, try not to post in irrelevant forums and discussion groups, and don't use purchased mailing lists to send spam.